WhatsApp Business API pricing: start free
Get the official WhatsApp Business API without a big bill: start free on WhatsFlow B2B, with AI (GPT) and a multi-agent inbox included. You only pay Meta’s standard per-message rates — no setup fees, no code.
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How much does the WhatsApp Business API cost?
There are two costs: Meta’s message fee and the platform you use on top. Meta charges per message, by category (since July 2025): service replies are free, utility inside the service window is free, and you only pay for marketing, authentication and out-of-window utility. That message fee is the same with any official provider.
Where you save is the platform. WhatsFlow B2B starts free — no credit card, no setup fee — and already includes AI (GPT), a shared inbox for your whole team and template campaigns. Start today and only scale your plan when your volume grows.
Why WhatsFlow is the affordable choice
Everything paid tools charge extra for — included.
Free to start
Launch without paying. No credit card, no setup fee, no contract.
Official Meta API
Runs on the official Cloud API as a verified Meta provider — same as the big players.
AI (GPT) included
AI answering is in the starter plan, not a costly add-on.
Team inbox included
Your whole team on one number, no per-seat surprise.
Campaigns included
Send template broadcasts with opt-in and safe pacing.
You pay only Meta
The per-message fee is Meta’s standard rate — no inflated markup games.
Meta message fees (Brazil, approximate)
| Category | Approx. | Note |
|---|---|---|
| Marketing | ~US$0.0625 | Highest; always charged |
| Authentication | ~US$0.0315 | Always charged |
| Utility | ~US$0.0080 | Free inside the service window |
| Service | Free | Customer-initiated replies |
Approximate reference figures — vary by provider markup, volume tier and Meta updates. Always check Meta’s official rate card.
WhatsApp API pricing: FAQ
Is there a free WhatsApp Business API?
You can start free on WhatsFlow B2B — no credit card and no setup fee. Meta also makes service replies free and utility free inside the service window. You only pay Meta’s per-message fee for marketing, authentication and out-of-window utility.
How does WhatsApp API pricing work in 2026?
Meta charges per message, by category (since July 2025): service is free, utility is free inside the service window, and marketing and authentication are paid. The platform (WhatsFlow) is separate and starts free.
Does WhatsFlow add a markup on messages?
You pay Meta’s standard per-message rate. What WhatsFlow charges is the platform plan, which starts free and scales with your volume — with AI and team inbox included.
Do I need a developer to start?
No. The official API comes ready with a dashboard. Connect your number and go live — no server, no code.
Will I lose my number or chats?
No. With coexistence you connect the same number you already use and keep your chat history.
Start on the official WhatsApp API, free
AI (GPT), team inbox and campaigns included. Pay only Meta’s message rates. No card required.